I’m an Online Merchandiser at IKEA India, specialising in eCommerce site merchandising, homepage optimisation, and A/B testing. With experience across both online retail and in-store visual merchandising, I help create seamless, data-driven, and visually inspiring customer journeys. Backed by a design degree from NIFT Bangalore and a deep understanding of omnichannel retail, I bring together storytelling, analytics, and cross-functional collaboration to enhance website performance and drive digital engagement.